Tazz delivers your legends
Tazz, Romania's leading "Food & Drinks" app, aimed to enhance its brand through sports-related engagement, leveraging its versatile delivery capabilities....
Turn high-potential negative sentiment into excitment and support.
How do you get such a revolution through blue-collars who forged steel a certain way for their entire life, in Romania - a country where fear of novelty, resistance to change and distance towards employers - especially foreign ones, are still the norm?
Acknowledge human value.Praise human qualities. Admit individual magnitude for the production process.
Real close-ups, real eyes, real lives dedicated to the making of the steel, captured by one of Romania's best portrait photographers.
Internal comms campaign extended to steelworkers' families and the entire community.
93% of employees aware of GREENSTEEL;
85% believe they are all responsible for implementing it;
93% consider GREEENSTEEL positively impacts the Planet;
Integrated campaign targeted 7000 employees & contractors;
3500 employees and their families experienced the launch event
One-day spread print ads highlighted on front pages of the two main newspapers in Galati (15.000 readership) with one-month banners on their websites (594.000 views).
OOH campaign present in main spots of Galati with 200.000 views.Internal comms campaign extended to steelworkers' families and the entire community.
93% of employees aware of GREENSTEEL;
85% believe they are all responsible for implementing it;
93% consider GREEENSTEEL positively impacts the Planet;
Integrated campaign targeted 7000 employees & contractors;
3500 employees and their families experienced the launch event
One-day spread print ads highlighted on front pages of the two main newspapers in Galati (15.000 readership) with one-month banners on their websites (594.000 views).
OOH campaign present in main spots of Galati with 200.000 views.
Universul Palace, 23-25 Ion Brezoianu Str. Building B, 4th Floor, District I, Bucharest
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