Cargus Never Have I ever
Protect the company’s reputation in the midst of the COVID-19 crisis, while educating the clients about the delivery rules.
From shame and blame to direction motivation: shift the perspective of plastic- from our biggest threat to a resource, just like any other. Drive the power of habits, to encourage people to give it a better use, with a clear what’s in it for me.
In-store first – use the power of the shelf to build awareness and engagement, making recycling as easy as buying an apple.
PAY WITH PET: making plastic a currency, in an in-store recycling experience, made easy and rewarding. For each plastic bottle, fresh Romanian fruit&veg.
Results
From a STUNT, to an ongoing campaign: 5 years, 5 editions of Pay with PET, with a national footprint, reaching all counties, 35+ Carrefour shops
Brining partners onboard: 5+ institutional partners joined the program, 3+ national collectors and 1 corporate partner, CCHBC
Engaging 500k consumers, trading their plastic bottles for fresh fruits & vegetables
Recycling impact: 1MM+ waste collected
Point of reference for a recycling program with 1000+ conversations in media
Universul Palace, 23-25 Ion Brezoianu Str. Building B, 4th Floor, District I, Bucharest
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