Dacia Renault Days
Support Groupe Renault Romania objective of increasing awarness, pride and attachement of employees towards the company and its activity.
Building awareness was key for Orange Sport following a rebranding. More so within a highly competitive market. The secondary objectives were to build awareness for live and exclusive competitions (NBA, Six Nations Rugby & World Rally Championship), the ones that differentiate Orange Sport from other sport broadcasters, as well as to create engagement and a positive sentiment amongst Romanian sports lovers.
We didn’t just want to say Orange Sport broadcasts sports events; there was a real opportunity to foster content and to involve the sports fans’ loyal communities.
The Orange Sport Living Room - We transformed the Orange Sport studio into a dedicated viewing experience area, a real-life sports living room for true, passionate fans. We invited well-known sports-loving KOLs to join and have fun together by watching sports and involving their communities in the whole campaign. For the final event of the series, we offered them a real-life rally experience.
Universul Palace, 23-25 Ion Brezoianu Str. Building B, 4th Floor, District I, Bucharest
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