Orange Sport Livingroom


Building awareness was key for Orange Sport following a rebranding. More so within a highly competitive market. The secondary objectives were to build awareness for live and exclusive competitions (NBA, Six Nations Rugby & World Rally Championship), the ones that differentiate Orange Sport from other sport broadcasters, as well as to create engagement and a positive sentiment amongst Romanian sports lovers.


We didn’t just want to say Orange Sport broadcasts sports events; there was a real opportunity to foster content and to involve the sports fans’ loyal communities.


The Orange Sport Living Room - We transformed the Orange Sport studio into a dedicated viewing experience area, a real-life sports living room for true, passionate fans. We invited well-known sports-loving KOLs to join and have fun together by watching sports and involving their communities in the whole campaign. For the final event of the series, we offered them a real-life rally experience.

Orange Sport Livingroom
Orange Sport Livingroom
Orange Sport Livingroom
Orange Sport Livingroom


977.874 cumulative reach across platforms

652.537 cumulative views for all influencer generated content

>34.500 people reactions on influencer posts

Almost 2,000 people engaged in comments throughout the campaign.

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